Bruce Flooring + Prime Custom: Time-Honored Craftsmanship Underfoot

At Prime Custom, every detail of your home matters, and that includes what’s under your feet. That’s why we’re thrilled to announce our new partnership with Bruce, a legendary name in American hardwood and resilient flooring.

With over a century of excellence, Bruce brings a legacy of durability, beauty, and expert craftsmanship. Together, we’re laying down the foundation for remodels that are as enduring as they are elegant.

Why Bruce?

Known for high-quality, American-made hardwood and laminate flooring, Bruce has set the standard in the flooring industry for over 100 years. Their collections offer:

• Solid and engineered hardwood flooring
• Water-resistant laminate options
• Versatile finishes—from rustic to refined
• Extensive species and stain color choices

Whether you’re looking for the timeless warmth of oak, the dramatic flair of hickory, or a sleek modern matte finish, Bruce’s products pair perfectly with any kitchen, bath, or whole-home remodel.

Beauty Built to Last

Flooring isn’t just about appearance, it’s about how it holds up to real life. Bruce is renowned for crafting floors that balance high-performance durability with designer-grade aesthetics.

That means:

• Scratch- and dent-resistant finishes are ideal for busy households
• Long-lasting wear for kitchens, entryways, basements, and beyond
• Easy-to-maintain surfaces for everyday living

When Prime Custom integrates Bruce flooring into your remodeling project, you’re getting floors built to look great for years and stand up to it all.

Seamless Flooring Integration with Prime Custom

With our full-service design-build model, choosing Bruce flooring becomes part of a streamlined, worry-free process. From your first consultation to final installation, our designers and installers work with precision to bring your dream space to life.

Bruce’s selections are now available at all Prime Custom showrooms in Sterling, Vienna, and Arlington, where you can see and feel the difference for yourself.

Step Into a Higher Standard of Home Remodeling

This partnership brings you the best of both worlds, Bruce’s flooring expertise and Prime Custom’s award-winning remodeling services.

Ready to upgrade your kitchen, bath, or entire home with flooring that transforms every step? Contact us today and let’s begin building your space from the ground up with confidence, style, and Bruce underfoot.